Live · App Store + Play Store · Made in India
जेविका & जॉय

Replace social media with story. For India's kids. And the world's.

Five original heroes. One living world across content, schools, apps, and merch — turning meaningless screen time into edutainment time.

Get the App Watch on YouTube
31,000+ families 4 verticals 1 universe
Minku, the laughter Pinki, the mind Jevika, the heart Joy, the spark Brutus, the guardian, pointing
Establishing shot · Sector 60, Gurugram · Golden hour

From Gurugram, with love.

Where this came from.

Our story
Our Story

A father's belief. A daughter's imagination. And their family dog, Brutus.

When Brutus — a beloved family dog — passed away, his bond inspired the Love for Life Foundation. Watching this, Evika's stories kept Brutus alive as a protector and guide — stories that grew into Jevika & Joy's World. Love never ends. It simply finds a new way to live on.

Read the full story
A father holding Brutus — the bond that built JJW

We're not making another kids' show. We're building where stories live.

Founded 2024 Sector 60, Gurugram Backed by parents, teachers, animators
Featured

India's first family of original heroes, finally.

Anchored by Jevika, the strategic, kind, fearless 12-year-old India's been waiting for. Joy, Pinki, Minku, and Brutus complete the family.

Meet the cast
Jevika waving
The Problem

The kids' content gap, in one number.

Mickey, Doraemon, Peppa, Marvel. The most loved characters in Indian homes are imported. We checked the top 10 kids' shows in India. Zero are Indian.

0/10
Indian shows in India's top 10 kids' content
3.2hrs
Daily screen time, ages 4–10. Almost all foreign.
73%
Of Indian parents want Indian stories, but can't find good ones.

How we make story win.

Four pillars · One universe
Pillar 01

Cinematic content.

Original episodes on YouTube. Pixar-quality 3D, India-rooted stories.

Pillar 02

The JJW App.

Stories, games, daily learning quests. Three modes. Free to start.

Pillar 03

Schools program.

NEP-mapped. Free four-week pilot. Per-class annual pricing.

Pillar 04

Merch & shop.

Plushies, tees, stationery, activity books. The universe a kid can hold.

See how the pillars come together as one universe. Read the full story

Meet the app.

One app · Three modes · Free to start
Who it's for

Built for everyone who cares about the child.

For your school

Stand out for the right reasons.

  • Visible growth. Every child's life-skills journey, class by class.
  • Zero teacher workload. Activities ready to run — no prep, no planning.
  • Parent engagement, solved. Every parent in the loop, every week.
For your teachers

A classroom that runs itself.

  • Five-minute activities. Thoughtfully designed, age-appropriate, ready to go.
  • One-tap parent invites. Email or WhatsApp share — no parent scavenger hunt.
  • See your class grow. Life-skill progress for every child, at a glance.
For parents

The classroom, in your pocket.

  • See every small win. Know what your child did today, and why it matters.
  • Continue at home. Simple, guided activities you can do together after school.
  • Safe by design. No ads, no social media, privacy-protected, parent-gated.
Live now · Free to start · App Store + Play Store
App Store Google Play

Bringing the universe into the school day.

NEP foundational stage · Free four-week pilot
A life-skills platform for schools

Raise a generation ready for life — not just lessons.

JJW helps schools turn everyday moments into lifelong skills, and connects every parent to every classroom. Curriculum-mapped to NEP foundational stage. Teacher dashboard built by people who've stood in real classrooms.

120+
Schools onboarded
4 wk
Free pilot
NEP
Foundational stage
Book a 15-min pilot call See how it works
JJW app in use — a child engaging with a life-skills activity
Empathy Confidence
My Grade 1 class can finally see themselves in a story. They beg for the next episode the way they used to beg for screen time.
R
Ritika S.teacher · DPS, Bengaluru

Take the universe home.

Plushies · Tees · Stationery · Activity books
Merchandise · Made in India

Take the universe home.

Plushies, tees, stationery, activity books. Original merch designed in Gurugram, made to be loved hard — the kind a kid actually wants to hold onto.

🎒Bags
🤖Plush
👕Tees
📓Books
🧥Apparel
🎨Activity
Open the shop See bestsellers
JJW merchandise flatlay — plushies of all five characters, tees, activity book, stationery
Made in India Plush · Tees · Books
For the first time, my son's favourite character is one whose name I can pronounce. Whose festivals he already knows. That's not small.
V
Vikram P.parent · Pune

Quick questions.

FAQ · 60-second read
Frequently asked
What's the JJW App, in one sentence?

An app where the JJW characters live: episodes, games, daily learning quests, songs, riddles. One app for kids, with a parent dashboard and a teacher mode for schools. Free to start, premium for serious learners.

Is it safe for young kids? No ads, no algorithm holes?

Yes. No ads, no autoplay rabbit holes, no comments, no DMs. The entire app is an enclosed world. Parents can see exactly what was watched and played, and lock screen-time per day.

How is this different from YouTube Kids or Disney+?

Those are content libraries. JJW is a universe: the same five characters across episodes, games, classroom curriculum, and physical merch. A kid who loves Pinki on YouTube can solve a Pinki riddle in the app and bring her plush to school.

See all questions →
Ready to meet your kid's new heroes?
Get the App Watch on YouTube
Meet the cast. App Store · Play Store
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