Live · App Store + Play Store · Made in India
जेविका & जॉय

Replace social media with story. For India's kids. And the world's.

Five original heroes. One living world across content, schools, apps, and merch — turning meaningless screen time into edutainment time.

31,000+ families 4 verticals 1 universe
Minku, the laughter Pinki, the mind Jevika, the heart Joy, the spark Brutus, the guardian, pointing
Establishing shot · Sector 60, Gurugram · Golden hour

From Gurugram, with love.

We're not making another kids' show. We're building where stories live.

Founded 2024 Sector 60, Gurugram Backed by parents, teachers, animators
Featured

India's first family of original heroes, finally.

Anchored by Jevika, the strategic, kind, fearless 12-year-old India's been waiting for. Joy, Pinki, Minku, and Brutus complete the family.

Meet the cast
Jevika waving
The Problem

The kids' content gap, in one number.

Mickey, Doraemon, Peppa, Marvel. The most loved characters in Indian homes are imported. We checked the top 10 kids' shows in India. Zero are Indian.

0/10
Indian shows in India's top 10 kids' content
3.2hrs
Daily screen time, ages 4–10. Almost all foreign.
73%
Of Indian parents want Indian stories, but can't find good ones.

How we make story win.

Four pillars · One universe
Pillar 01

Cinematic content.

Original episodes on YouTube. Pixar-quality 3D, India-rooted stories.

Pillar 02

The JJW App.

Stories, games, daily learning quests. Three modes. Free to start.

Pillar 03

Schools program.

NEP-mapped. Free four-week pilot. Per-class annual pricing.

Pillar 04

Merch & shop.

Plushies, tees, stationery, activity books. The universe a kid can hold.

See how the pillars come together as one universe. Read the full story

Where this came from.

Our story
Our Story

A father's belief. A daughter's imagination. And their family dog, Brutus.

When Brutus — a beloved family dog — passed away, his bond inspired the Love for Life Foundation. Watching this, Evika's stories kept Brutus alive as a protector and guide — stories that grew into Jevika & Joy's World. Love never ends. It simply finds a new way to live on.

Read the full story
A father holding Brutus — the bond that built JJW

Meet the app.

One app · Three modes · Free to start
Live now

The JJW App. One app, three modes.

Episodes, games, daily quests, learning. Kid Mode for play. Parent Mode for tracking. Teacher Mode for the classroom. Free to start.

Hi, Aanya!Page 4 · Today
Math · Lvl 4★ Pinki helping
14
COINS
5
STREAK
Phonics
Memory
It's the only show I'll let her rewatch fifty times. The vocabulary started showing up at the dinner table by week three.
A
Anika M.parent · Gurugram, NCR

Bringing the universe into the school day.

NEP foundational stage · Free four-week pilot
For Schools

Bringing the universe into the school day.

Curriculum-mapped to NEP foundational stage. Teacher dashboard built by people who've stood in real classrooms. Free four-week pilot. Then simple per-class annual pricing.

120+
Schools onboarded across India
4 wk
Free pilot, no card required
NEP
Foundational stage, curriculum-mapped
Bring JJW to your school →
My Grade 1 class can finally see themselves in a story. They beg for the next episode the way they used to beg for screen time.
R
Ritika S.teacher · DPS, Bengaluru

Take the universe home.

Plushies · Tees · Stationery · Activity books
Merchandise

Take the universe home.

Plushies, tees, stationery, activity books. Original merch, the kind a kid wants to hold onto.

🎒Bags
🤖Plush
👕Tees
📓Books
🧥Apparel
🎨Activity
Open the shop →
For the first time, my son's favourite character is one whose name I can pronounce. Whose festivals he already knows. That's not small.
V
Vikram P.parent · Pune

Quick questions.

FAQ · 60-second read
Frequently asked
What's the JJW App, in one sentence?

An app where the JJW characters live: episodes, games, daily learning quests, songs, riddles. One app for kids, with a parent dashboard and a teacher mode for schools. Free to start, premium for serious learners.

Is it safe for young kids? No ads, no algorithm holes?

Yes. No ads, no autoplay rabbit holes, no comments, no DMs. The entire app is an enclosed world. Parents can see exactly what was watched and played, and lock screen-time per day.

How is this different from YouTube Kids or Disney+?

Those are content libraries. JJW is a universe: the same five characters across episodes, games, classroom curriculum, and physical merch. A kid who loves Pinki on YouTube can solve a Pinki riddle in the app and bring her plush to school.

See all questions →
Ready to meet your kid's new heroes?
Meet the cast. App Store · Play Store
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