/* ============================================================
   JEVIKA JOY · v2
   Maximalist polish pass.
   Applied: impeccable + emil + gpt-taste + high-end-visual + redesign + overdrive
   ============================================================ */

:root {
  /* OKLCH tinted neutrals — nothing pure, everything biased toward warm cream */
  --bg:           oklch(0.95 0.018 80);
  --bg-deep:      oklch(0.91 0.022 80);
  --bg-deeper:    oklch(0.86 0.026 75);
  --surface:      oklch(0.97 0.012 80);
  --surface-warm: oklch(0.94 0.024 70);
  --ink:          oklch(0.18 0.020 60);
  --ink-soft:     oklch(0.40 0.020 60);
  --ink-mute:     oklch(0.62 0.018 65);

  --line:         color-mix(in oklch, var(--ink) 8%, transparent);
  --line-strong:  color-mix(in oklch, var(--ink) 18%, transparent);
  --line-bold:    color-mix(in oklch, var(--ink) 32%, transparent);

  /* Brand accents — kept saturated, used sparingly */
  --pink:         oklch(0.66 0.235 0);
  --pink-soft:    oklch(0.93 0.060 0);
  --pink-deep:    oklch(0.55 0.245 0);
  --yellow:       oklch(0.89 0.180 95);
  --yellow-soft:  oklch(0.96 0.080 95);
  --green:        oklch(0.74 0.180 145);
  --green-soft:   oklch(0.94 0.070 145);
  --purple:       oklch(0.74 0.140 285);
  --purple-soft:  oklch(0.93 0.055 285);
  --peacock:      oklch(0.62 0.115 195);
  --peacock-soft: oklch(0.93 0.050 195);
  --coral:        oklch(0.72 0.180 25);
  --coral-soft:   oklch(0.94 0.060 25);
  --saffron:      oklch(0.75 0.180 55);
  --saffron-soft: oklch(0.94 0.075 55);

  /* second brand accent — blue (paired with pink) */
  --blue:         oklch(0.58 0.180 250);
  --blue-soft:    oklch(0.93 0.060 250);

  --serif:    "Instrument Serif", Georgia, serif;
  --sans:     "Geist", "Inter", system-ui, sans-serif;
  --mono:     "Geist Mono", monospace;
  --hindi:    "Tiro Devanagari Hindi", serif;

  --r-sm:   10px;
  --r:      18px;
  --r-lg:   28px;
  --r-xl:   40px;

  /* expo / quart / quint — emil-style natural deceleration */
  --ease-out:       cubic-bezier(0.16, 1, 0.3, 1);
  --ease-out-soft:  cubic-bezier(0.22, 1, 0.36, 1);
  --ease-out-snap:  cubic-bezier(0.34, 1.2, 0.64, 1);
  --ease-in-out:    cubic-bezier(0.65, 0, 0.35, 1);

  /* spacing rhythm — varied, never monotone */
  --s-1: 4px; --s-2: 8px;  --s-3: 12px; --s-4: 16px;
  --s-5: 24px; --s-6: 32px; --s-7: 48px; --s-8: 64px;
  --s-9: 96px; --s-10: 128px; --s-11: 160px; --s-12: 200px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html {
  scroll-behavior: smooth;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

html { overflow-x: clip; }
body {
  font-family: var(--sans);
  background: var(--bg);
  color: var(--ink);
  line-height: 1.5;
  font-size: 15px;
  /* overflow on body breaks ScrollTrigger pinning — moved to html */
  position: relative;
  font-feature-settings: "ss01", "cv11", "tnum";
  text-rendering: optimizeLegibility;
}

img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: 0; background: transparent; color: inherit; }
::selection { background: var(--pink); color: var(--surface); }

:focus { outline: none; }
:focus-visible {
  outline: 2px solid var(--pink);
  outline-offset: 3px;
  border-radius: 6px;
}
.btn:focus-visible, .nav-cta:focus-visible {
  outline-offset: 4px;
  border-radius: 100px;
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
    scroll-behavior: auto !important;
  }
}

/* ============================================================
   LOADING / TOP — scroll progress
   ============================================================ */
.scroll-bar {
  position: fixed;
  top: 0; left: 0;
  height: 2px;
  width: 0;
  background: linear-gradient(90deg, var(--pink), var(--blue));
  z-index: 200;
  transition: width 0.05s linear;
  will-change: width;
}

/* ============================================================
   NAV — refined, magnetic
   ============================================================ */
.nav {
  position: sticky;
  top: 0;
  z-index: 80;
  background: color-mix(in oklch, var(--bg) 78%, transparent);
  backdrop-filter: blur(24px) saturate(1.4);
  -webkit-backdrop-filter: blur(24px) saturate(1.4);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  max-width: 1320px;
  margin: 0 auto;
  padding: 14px 28px;
  display: flex;
  align-items: center;
  gap: 32px;
}
.nav-brand {
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: var(--serif);
  font-style: italic;
  font-size: 23px;
  font-weight: 400;
  letter-spacing: -0.012em;
  margin-right: auto;
  transition: opacity 0.2s var(--ease-out);
}
.nav-brand:hover { opacity: 0.7; }
.nav-brand .logo {
  width: 30px; height: 30px;
  border-radius: 8px;
  background:
    radial-gradient(circle at 30% 30%, var(--saffron) 0%, transparent 55%),
    linear-gradient(135deg, var(--pink), var(--coral));
  position: relative;
  flex-shrink: 0;
  box-shadow: inset 0 0 0 1.5px color-mix(in oklch, var(--ink) 18%, transparent);
}
.nav-brand .logo::after {
  content: "";
  position: absolute;
  inset: 7px 9px 9px 7px;
  background: var(--bg);
  border-radius: 50%;
  opacity: 0.88;
}
.nav-links { display: flex; gap: 2px; }
.nav-links a {
  padding: 9px 14px;
  font-size: 13.5px;
  font-weight: 500;
  color: var(--ink-soft);
  border-radius: 8px;
  transition: background 0.15s, color 0.15s;
  position: relative;
}
.nav-links a:hover { color: var(--ink); background: var(--bg-deep); }

/* Desktop: hide the mobile-menu chrome that lives inside .nav-links.
   Only the link titles render — Hindi subs, numbers, peek image, bottom block,
   eyebrow are mobile-overlay-only. */
@media (min-width: 721px) {
  .nav-links .menu-peek,
  .nav-links .menu-eyebrow,
  .nav-links .menu-bottom,
  .nav-links .menu-link .num,
  .nav-links .menu-link .sub {
    display: none;
  }
  .nav-links .menu-link {
    display: inline-block;
    padding: 9px 14px;
    color: var(--ink-soft);
    border-radius: 8px;
    background: transparent !important;
    border: none !important;
    line-height: 1;
  }
  .nav-links .menu-link:hover { background: var(--bg-deep) !important; color: var(--ink); }
  .nav-links .menu-link .title {
    font-family: var(--sans);
    font-style: normal;
    font-size: 13.5px;
    font-weight: 500;
    letter-spacing: 0;
  }
}
.nav-cta {
  padding: 9px 18px 9px 16px;
  background: var(--ink);
  color: var(--surface);
  border-radius: 100px;
  font-size: 13px;
  font-weight: 600;
  display: inline-flex;
  align-items: center;
  gap: 7px;
  transition: background 0.18s var(--ease-out), transform 0.18s var(--ease-out), box-shadow 0.22s var(--ease-out);
  box-shadow: 0 0 0 0 transparent;
}
.nav-cta:hover {
  background: var(--pink);
  transform: translateY(-1px);
  box-shadow: 0 10px 26px -8px color-mix(in oklch, var(--pink) 60%, transparent);
}
.nav-cta::after {
  content: "→";
  transition: transform 0.18s var(--ease-out);
}
.nav-cta:hover::after { transform: translateX(3px); }

@media (max-width: 880px) {
  .nav-links { display: none; }
}

/* ============================================================
   HERO — cinematic entry, scrubbed, character bob
   ============================================================ */
.hero {
  position: relative;
  max-width: 1320px;
  margin: 0 auto;
  padding: var(--s-9) 28px var(--s-8);
  display: grid;
  grid-template-columns: 1.05fr 1fr;     /* widened squad column for breathing room */
  gap: var(--s-7);
  align-items: end;
  min-height: 88vh;
}
.hero-text { position: relative; z-index: 2; }

.hero-tag {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: 100px;
  padding: 7px 14px 7px 9px;
  font-family: var(--mono);
  font-size: 11.5px;
  font-weight: 500;
  color: var(--ink-soft);
  margin-bottom: var(--s-6);
  font-feature-settings: "tnum";
  opacity: 0;
  transform: translateY(12px);
}
.hero-tag .pulse {
  width: 7px; height: 7px;
  background: var(--green);
  border-radius: 50%;
  position: relative;
  flex-shrink: 0;
  transform: translateY(0.5px);
}
.hero-tag .pulse::before {
  content: "";
  position: absolute;
  inset: -4px;
  background: var(--green);
  border-radius: 50%;
  opacity: 0.4;
}
@media (prefers-reduced-motion: no-preference) {
  .hero-tag .pulse::before {
    animation: pulse 1.8s var(--ease-out) infinite;
  }
}
@keyframes pulse {
  0%   { transform: scale(0.5); opacity: 0.7; }
  100% { transform: scale(2.2); opacity: 0;   }
}

.hero-mark {
  font-family: var(--hindi);
  font-size: clamp(20px, 1.6vw, 26px);
  color: var(--pink);
  letter-spacing: 0.005em;
  margin-bottom: var(--s-5);
  display: inline-block;
  opacity: 0;
  transform: translateY(12px);
}

.hero-headline {
  font-family: var(--serif);
  font-size: clamp(56px, 9.5vw, 144px);
  font-weight: 400;
  line-height: 0.92;
  letter-spacing: -0.032em;
  color: var(--ink);
  max-width: 14ch;
  margin-bottom: var(--s-5);
  text-wrap: balance;
}
.hero-headline .word {
  display: inline-block;
  opacity: 0;
  transform: translateY(40px) rotate(-3deg);
  transform-origin: 0% 100%;
}
.hero-headline em { font-style: italic; color: var(--pink); }
.hero-headline .dot { font-style: normal; color: var(--ink); }
.hero-headline .stretch {
  display: block;
  font-style: italic;
  color: var(--ink-soft);
  font-size: 0.36em;
  letter-spacing: -0.018em;
  margin-top: var(--s-4);
  max-width: 24ch;
  line-height: 1.1;
  opacity: 0;
  transform: translateY(20px);
}

.hero-sub {
  font-size: clamp(16px, 1.4vw, 19px);
  line-height: 1.55;
  color: var(--ink-soft);
  max-width: 52ch;
  margin-bottom: var(--s-6);
  text-wrap: pretty;
  opacity: 0;
  transform: translateY(16px);
}

.hero-row {
  display: flex;
  gap: 10px;
  align-items: center;
  flex-wrap: wrap;
  opacity: 0;
  transform: translateY(16px);
}
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 14px 24px;
  font-size: 14px;
  font-weight: 600;
  border-radius: 100px;
  transition:
    transform 0.22s var(--ease-out),
    box-shadow 0.26s var(--ease-out),
    background 0.18s ease,
    border-color 0.18s ease;
  position: relative;
  overflow: hidden;
}
.btn-dark { background: var(--ink); color: var(--surface); }
.btn-dark:hover {
  background: var(--pink);
  transform: translateY(-2px);
  box-shadow: 0 14px 34px -10px color-mix(in oklch, var(--pink) 65%, transparent);
}
.btn-light { background: var(--surface); color: var(--ink); border: 1px solid var(--line-strong); }
.btn-light:hover {
  background: white;
  border-color: var(--ink-soft);
  transform: translateY(-2px);
  box-shadow: 0 12px 24px -10px rgba(20,17,13,0.18);
}
.btn-pink { background: var(--pink); color: white; }
.btn-pink:hover {
  box-shadow: 0 14px 36px -8px color-mix(in oklch, var(--pink) 60%, transparent);
  transform: translateY(-2px);
}
.btn:active { transform: translateY(0); transition-duration: 0.06s; }
.btn .ar { transition: transform 0.22s var(--ease-out); }
.btn:hover .ar { transform: translateX(4px); }

.hero-trust {
  margin-top: var(--s-5);
  display: flex;
  align-items: center;
  gap: 10px;
  flex-wrap: wrap;
  font-family: var(--mono);
  font-size: 12px;
  color: var(--ink-mute);
  letter-spacing: 0.01em;
  opacity: 0;
}
.hero-trust .sep {
  width: 3px; height: 3px;
  background: var(--ink-mute);
  border-radius: 50%;
  opacity: 0.55;
}

/* hero character — Jevika float-in */
/* ============================================================
   HERO SQUAD — all 5 characters arranged as a hero lineup
   ============================================================ */
.hero-squad {
  position: relative;
  height: 100%;
  width: 100%;
  min-height: 520px;
  opacity: 0;   /* GSAP fades in */
}

/* warm halo on the floor */
.hero-squad .hs-ground {
  position: absolute;
  bottom: 6%;
  left: 50%;
  transform: translateX(-50%);
  width: 90%;
  height: 18%;
  background: radial-gradient(ellipse at 50% 50%,
    color-mix(in oklch, var(--pink) 32%, transparent) 0%,
    color-mix(in oklch, var(--saffron) 20%, transparent) 38%,
    transparent 70%);
  filter: blur(34px);
  z-index: 1;
  pointer-events: none;
}

/* base char rules — all share these */
.hero-squad .hs-char {
  position: absolute;
  bottom: 0;
  height: auto;
  width: auto;
  filter: drop-shadow(0 22px 30px rgba(20,17,13,0.22));
  will-change: transform;
  pointer-events: none;
  user-select: none;
}

/* Movie-poster composition with intentional depth layers.
   FRONT plane:  Jevika (anchor, biggest, z-6)
   MID plane:    Joy (right, z-5), Brutus (left, z-5)
   BACK plane:   Pinki (peeking between Brutus and Jevika, z-3)
   BACK-BACK:    Minku (jumping above the right side, z-2)

   Heights stepped down from center so the eye reads Jevika first, then
   the squad fans out. Widths stay small enough that no character is fully
   hidden behind another. */

/* Jevika — center, FRONT, the anchor */
.hero-squad .hs-jevika {
  height: 78%;
  left: 50%;
  transform: translateX(-50%);
  z-index: 6;
}

/* Joy — right flank, mid-front. Anchored close to right edge for clean reads. */
.hero-squad .hs-joy {
  height: 64%;
  right: 0%;
  z-index: 5;
}

/* Brutus — mid layer, anchored from the top (floating into the squad).
   Pointing-right pose visually directs the eye toward Jevika. */
.hero-squad .hs-brutus {
  height: 46%;
  z-index: 5;
  top: 20%;
}

/* Pinki — far-left front. Smallest figure, but unobscured at the squad's
   leading edge so she reads clearly. */
.hero-squad .hs-pinki {
  height: 40%;
  left: 0%;
  z-index: 6;
}

/* Minku — back-back, jumping in the upper right above the lineup,
   away from Joy so his arms-up pose doesn't clash. */
.hero-squad .hs-minku {
  height: 38%;
  top: 6%;
  bottom: auto;
  right: 32%;
  z-index: 2;
}

/* per-character bobbing — staggered timing so the squad breathes naturally */
@media (prefers-reduced-motion: no-preference) {
  .hero-squad .hs-jevika { animation: hs-bob 5.0s var(--ease-in-out) infinite; }
  .hero-squad .hs-joy    { animation: hs-bob 4.4s var(--ease-in-out) infinite 0.2s; }
  .hero-squad .hs-pinki  { animation: hs-bob 4.8s var(--ease-in-out) infinite 0.6s; }
  .hero-squad .hs-minku  { animation: hs-bob-jump 3.2s var(--ease-in-out) infinite 0.1s; }
  .hero-squad .hs-brutus { animation: hs-bob-low 5.6s var(--ease-in-out) infinite 0.4s; }
}
@keyframes hs-bob {
  0%, 100% { transform: translateY(0); }
  50%      { transform: translateY(-10px); }
}
/* Jevika needs to keep her translateX(-50%) plus add bob */
.hero-squad .hs-jevika {
  animation-name: hs-bob-center;
}
@keyframes hs-bob-center {
  0%, 100% { transform: translateX(-50%) translateY(0); }
  50%      { transform: translateX(-50%) translateY(-10px); }
}
/* Brutus subtle lower-amplitude bob (no transform offset — anchored by left:-2%) */
@keyframes hs-bob-brutus {
  0%, 100% { transform: translateY(0); }
  50%      { transform: translateY(-5px); }
}
.hero-squad .hs-brutus {
  animation-name: hs-bob-brutus;
}
/* Minku jumping pose — bigger amplitude, more energy */
@keyframes hs-bob-jump {
  0%, 100% { transform: translateY(0) rotate(-2deg); }
  50%      { transform: translateY(-18px) rotate(2deg); }
}
@keyframes hs-bob-low {
  0%, 100% { transform: translateY(0); }
  50%      { transform: translateY(-4px); }
}

/* legacy halo (kept for layout symmetry; floaters still use it) */
.hero-squad::before {
  content: "";
  position: absolute;
  inset: 14% 6% 8% 6%;
  background: radial-gradient(ellipse at 50% 60%,
    color-mix(in oklch, var(--pink) 22%, transparent) 0%,
    transparent 70%);
  z-index: 0;
  filter: blur(48px);
  pointer-events: none;
}

.hero-squad .floaters {
  position: absolute;
  inset: 0;
  pointer-events: none;
  z-index: 8;
}
.hero-squad .float-chip {
  position: absolute;
  background: color-mix(in oklch, var(--surface) 92%, transparent);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  border: 1px solid var(--line-strong);
  padding: 8px 13px;
  border-radius: 100px;
  font-family: var(--mono);
  font-size: 11px;
  color: var(--ink-soft);
  white-space: nowrap;
  display: inline-flex;
  align-items: center;
  gap: 7px;
  box-shadow: 0 10px 22px -8px rgba(20,17,13,0.22);
  opacity: 0;
}
.hero-squad .float-chip .ico {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--pink);
}
.hero-squad .float-chip.f1 { top: 12%; left: -2%; }
.hero-squad .float-chip.f1 .ico { background: var(--green); }
.hero-squad .float-chip.f2 { top: 36%; right: -2%; }
.hero-squad .float-chip.f2 .ico { background: var(--blue); }
.hero-squad .float-chip.f3 { bottom: 28%; left: 4%; }
.hero-squad .float-chip.f3 .ico { background: var(--purple); }

@media (max-width: 920px) {
  .hero { grid-template-columns: 1fr; min-height: auto; padding: var(--s-8) 24px var(--s-7); }
  .hero-squad { display: none; }
}

/* ============================================================
   CINEMATIC STRIP — full-bleed scene between hero and marquee
   ============================================================ */
.cinema-strip {
  position: relative;
  width: 100%;
  height: clamp(360px, 62vh, 640px);
  background:
    linear-gradient(180deg,
      transparent 0%,
      transparent 55%,
      color-mix(in oklch, var(--ink) 25%, transparent) 100%),
    url('assets/generated/hero-cinematic.jpg') center / cover no-repeat;
  overflow: hidden;
  display: flex;
  align-items: end;
  padding: 0 28px var(--s-6);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--ink);
}
.cinema-strip::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse at 50% 100%, color-mix(in oklch, var(--ink) 30%, transparent) 0%, transparent 60%);
  pointer-events: none;
}
.cinema-strip .cs-overlay {
  position: relative;
  z-index: 2;
  max-width: 1320px;
  margin: 0 auto;
  width: 100%;
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: var(--s-5);
  flex-wrap: wrap;
}
.cinema-strip .cs-tag {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  background: color-mix(in oklch, var(--surface) 88%, transparent);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  border: 1px solid var(--line-strong);
  border-radius: 100px;
  padding: 7px 16px 7px 10px;
  font-family: var(--mono);
  font-size: 11.5px;
  color: var(--ink-soft);
  letter-spacing: 0.02em;
}
.cinema-strip .cs-tag .ico {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--blue);
}
.cinema-strip .cs-line {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(20px, 2.4vw, 32px);
  font-weight: 400;
  letter-spacing: -0.018em;
  color: var(--surface);
  text-shadow: 0 2px 24px rgba(20,17,13,0.5);
  text-wrap: balance;
  max-width: 24ch;
  text-align: right;
}
.cinema-strip .cs-line em {
  color: var(--blue);
  font-style: italic;
}
@media (max-width: 720px) {
  .cinema-strip {
    height: clamp(280px, 50vh, 420px);
    padding: 0 20px 24px;
  }
  .cinema-strip .cs-line {
    font-size: clamp(17px, 5.5vw, 22px);
    text-align: left;
    max-width: 18ch;
  }
}

/* ============================================================
   MARQUEE — number band, infinite
   ============================================================ */
.marquee {
  background: var(--ink);
  color: var(--surface);
  padding: var(--s-5) 0;
  overflow: hidden;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  position: relative;
}
.marquee-track {
  display: flex;
  gap: var(--s-7);
  width: max-content;
  align-items: center;
}
@media (prefers-reduced-motion: no-preference) {
  .marquee-track {
    animation: marquee 38s linear infinite;
  }
}
@keyframes marquee {
  to { transform: translateX(-50%); }
}
.marquee-item {
  display: inline-flex;
  align-items: baseline;
  gap: 12px;
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(28px, 3.6vw, 52px);
  font-weight: 400;
  letter-spacing: -0.022em;
}
.marquee-item .v {
  color: var(--blue);
  font-feature-settings: "tnum";
}
.marquee-item .l {
  font-family: var(--sans);
  font-style: normal;
  font-size: 13px;
  font-weight: 500;
  color: color-mix(in oklch, var(--surface) 60%, transparent);
  text-transform: uppercase;
  letter-spacing: 0.06em;
}
.marquee-item .star {
  width: 8px; height: 8px;
  background: var(--pink);
  border-radius: 50%;
  margin: 0 var(--s-5);
}

/* ============================================================
   BENTO GRID
   ============================================================ */
.bento {
  max-width: 1320px;
  margin: 0 auto;
  padding: var(--s-8) 28px var(--s-6);
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  /* rows grow to fit content; minimum 130px keeps small cells consistent */
  grid-auto-rows: minmax(130px, auto);
  gap: 16px;
}
.cell {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--r);
  padding: 26px;
  position: relative;
  /* default: no clipping. Content cells expand naturally.
     Overflow is re-enabled only on cells that contain decorative pseudos / images. */
  overflow: visible;
  transition:
    transform 0.32s var(--ease-out),
    box-shadow 0.36s var(--ease-out),
    border-color 0.32s var(--ease-out);
  display: flex;
  flex-direction: column;
  will-change: transform;
  opacity: 0;
  transform: translateY(28px);
}
.cell.in {
  opacity: 1;
  transform: translateY(0);
  transition-duration: 0.7s;
}
/* cells that NEED image / pseudo clipping (characters, phone, decorative oversized quote) */
.c-feature,
.c-app,
.c-char,
.c-yt,
.c-quote {
  overflow: hidden;
}
.cell:hover {
  transform: translateY(-4px);
  box-shadow: 0 18px 36px -12px rgba(20,17,13,0.20);
  border-color: var(--line-strong);
}

.c-6x3 { grid-column: span 6; grid-row: span 3; }
.c-6x2 { grid-column: span 6; grid-row: span 2; }
.c-3x2 { grid-column: span 3; grid-row: span 2; }
.c-3x1 { grid-column: span 3; grid-row: span 1; }
.c-12x1 { grid-column: span 12; grid-row: span 1; }
.c-12x2 { grid-column: span 12; grid-row: span 2; }
.c-12x3 { grid-column: span 12; grid-row: span 3; }
.c-12x5 { grid-column: span 12; grid-row: span 5; }

.cell-label {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.05em;
  color: var(--ink-mute);
  text-transform: uppercase;
  margin-bottom: 14px;
}
.cell-label .dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--ink-mute);
}
.cell-label.pink .dot { background: var(--pink); }
.cell-label.green .dot { background: var(--green); }
.cell-label.yellow .dot { background: var(--yellow); }
.cell-label.purple .dot { background: var(--purple); }
.cell-label.peacock .dot { background: var(--peacock); }
.cell-label.saffron .dot { background: var(--saffron); }
.cell-label.coral .dot { background: var(--coral); }

.cell h3 {
  font-family: var(--serif);
  font-size: clamp(24px, 2vw, 30px);
  font-weight: 400;
  line-height: 1.04;
  letter-spacing: -0.018em;
  color: var(--ink);
  margin-bottom: 10px;
  text-wrap: balance;
}
.cell h3 em { font-style: italic; color: var(--pink); }
.cell p {
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-soft);
  text-wrap: pretty;
}
.cell .cell-link {
  margin-top: auto;
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 600;
  color: var(--ink);
  display: inline-flex;
  align-items: center;
  gap: 6px;
  align-self: flex-start;
  padding: 6px 0;
  position: relative;
  transition: gap 0.2s var(--ease-out);
}
.cell .cell-link::after {
  content: "";
  position: absolute;
  left: 0; bottom: 2px;
  width: 100%; height: 1.5px;
  background: currentColor;
  transform-origin: 0% 50%;
  transition: transform 0.32s var(--ease-out);
}
.cell .cell-link:hover { gap: 11px; }
.cell .cell-link:hover::after { transform: scaleX(1.04); }

/* ============================================================
   HERO CELL — feature, generated cast portrait as backdrop
   ============================================================ */
.c-feature {
  background:
    /* legibility wash from the left so text reads */
    linear-gradient(90deg,
      color-mix(in oklch, var(--surface) 92%, transparent) 0%,
      color-mix(in oklch, var(--surface) 78%, transparent) 30%,
      color-mix(in oklch, var(--surface) 30%, transparent) 58%,
      transparent 78%),
    url('assets/generated/cast-portrait.jpg') right center / cover no-repeat,
    linear-gradient(135deg, var(--pink-soft) 0%, var(--saffron-soft) 100%);
  border: 1px solid var(--line-strong);
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  align-items: center;
  gap: 0;
  padding: 40px 44px;
}
.c-feature .f-text {
  position: relative;
  z-index: 2;
  max-width: 42ch;
}
.c-feature h2 {
  font-family: var(--serif);
  font-size: clamp(34px, 3.8vw, 52px);
  font-weight: 400;
  line-height: 0.98;
  letter-spacing: -0.025em;
  margin-bottom: 16px;
  text-wrap: balance;
}
.c-feature h2 em { font-style: italic; color: var(--pink); }
.c-feature p { font-size: 15px; max-width: 36ch; margin-bottom: 20px; }
.c-feature .f-img { display: none; }   /* replaced by background image */

/* ============================================================
   STAT CELLS — counter-scrubbed, content distributed
   ============================================================ */
.c-stat {
  justify-content: space-between;
  min-height: 168px;
  padding: 22px 26px 24px;
}
.c-stat .stat-v {
  font-family: var(--serif);
  font-size: clamp(48px, 5.4vw, 72px);
  font-weight: 400;
  font-style: italic;
  line-height: 0.92;
  letter-spacing: -0.025em;
  color: var(--ink);
  margin: 6px 0 6px;
  font-feature-settings: "tnum";
}
.c-stat .stat-v sup {
  font-size: 0.36em;
  vertical-align: super;
  color: var(--ink-mute);
  margin-left: 3px;
  font-style: normal;
}
.c-stat .stat-l {
  font-size: 13px;
  color: var(--ink-soft);
  line-height: 1.4;
  max-width: 28ch;
}

/* ============================================================
   APP CELL — animated phone
   ============================================================ */
.c-app {
  background:
    linear-gradient(90deg,
      color-mix(in oklch, var(--surface) 92%, transparent) 0%,
      color-mix(in oklch, var(--surface) 70%, transparent) 35%,
      transparent 75%),
    url('assets/generated/app-scene.jpg') right center / cover no-repeat,
    linear-gradient(180deg, var(--saffron-soft), var(--coral-soft));
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 24px;
  padding: 30px 32px;
  align-items: center;
  overflow: hidden;
}
.c-app .c-app-text {
  position: relative;
  z-index: 2;
}
.c-app-text h3 { font-size: clamp(24px, 2.4vw, 32px); margin-bottom: 10px; }
.c-app-text p { margin-bottom: 16px; }
.c-app-text .stores { display: flex; gap: 8px; flex-wrap: wrap; }
.store-mini {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 8px 14px;
  background: var(--ink);
  color: var(--surface);
  border-radius: 10px;
  font-size: 12px;
  font-weight: 600;
  transition: transform 0.2s var(--ease-out), background 0.18s ease, box-shadow 0.22s var(--ease-out);
}
.store-mini:hover {
  background: var(--pink);
  transform: translateY(-2px);
  box-shadow: 0 10px 22px -8px color-mix(in oklch, var(--pink) 50%, transparent);
}
.store-mini svg { width: 14px; height: 14px; }

.c-app-phone {
  position: relative;
  height: 100%;
  display: flex;
  align-items: end;
  justify-content: center;
  padding-top: 8px;
  perspective: 1200px;
}
.phone-shell {
  width: 188px;
  height: 380px;
  background: var(--ink);
  border-radius: 32px;
  padding: 7px;
  margin-bottom: -56px;
  box-shadow:
    0 36px 60px -12px rgba(20,17,13,0.40),
    0 0 0 1px color-mix(in oklch, var(--ink) 35%, transparent);
  position: relative;
  transition: transform 0.5s var(--ease-out);
  transform: rotateY(calc(var(--pmx, 0) * -10deg)) rotateX(calc(var(--pmy, 0) * 8deg));
  transform-style: preserve-3d;
}
.phone-shell::before {
  content: "";
  position: absolute;
  top: 10px; left: 50%;
  transform: translateX(-50%);
  width: 54px; height: 14px;
  background: var(--ink);
  border-radius: 100px;
  z-index: 5;
}
.phone-screen-d {
  background: var(--bg);
  border-radius: 24px;
  height: 100%;
  padding: 28px 8px 8px;
  position: relative;
  background-image: radial-gradient(circle at 1.5px 1.5px, color-mix(in oklch, var(--pink) 14%, transparent) 1px, transparent 1.4px);
  background-size: 12px 12px;
  display: flex;
  flex-direction: column;
  gap: 6px;
  overflow: hidden;
}
.pt {
  background: var(--pink);
  color: white;
  border: 2px solid var(--ink);
  border-radius: 11px;
  padding: 10px 11px;
  font-size: 9px;
  position: relative;
  overflow: hidden;
}
.pt.purple { background: var(--purple); color: var(--ink); }
.pt.yellow { background: var(--yellow); color: var(--ink); }
.pt.green  { background: var(--green); color: white; }
.pt::after {
  content: "";
  position: absolute;
  inset: 0;
  background-image: radial-gradient(circle at 1.5px 1.5px, rgba(255,255,255,0.25) 0.8px, transparent 1.2px);
  background-size: 8px 8px;
}
.pt b { font-size: 12px; display: block; line-height: 1.05; margin-bottom: 1px; font-weight: 600; }
.pt span { font-size: 9px; opacity: 0.85; }
.pt-row { display: grid; grid-template-columns: 1fr 1fr; gap: 4px; }
.pt-mini {
  background: var(--yellow);
  border: 2px solid var(--ink);
  border-radius: 8px;
  padding: 6px;
  text-align: center;
  font-size: 8px;
  font-weight: 700;
  font-feature-settings: "tnum";
}

/* ============================================================
   CHARACTER CELLS — parallax + meta
   ============================================================ */
.c-char { padding: 0; overflow: hidden; }
.c-char .frame {
  position: relative;
  flex: 1;
  display: flex;
  align-items: end;
  justify-content: center;
  background: var(--purple-soft);
  overflow: hidden;
}
.c-char .frame::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: radial-gradient(circle at 1.5px 1.5px, color-mix(in oklch, var(--ink) 10%, transparent) 1px, transparent 1.5px);
  background-size: 14px 14px;
  pointer-events: none;
}
.c-char .frame::after {
  content: "";
  position: absolute;
  inset: auto 0 0 0;
  height: 35%;
  background: linear-gradient(180deg, transparent, color-mix(in oklch, var(--ink) 12%, transparent));
  opacity: 0.5;
  pointer-events: none;
}
.c-char .frame img {
  height: 96%;
  width: auto;
  filter: drop-shadow(0 12px 22px rgba(20,17,13,0.28));
  z-index: 2;
  position: relative;
  transition: transform 0.55s var(--ease-out);
  will-change: transform;
}
.c-char:hover .frame img { transform: translateY(-10px) scale(1.04); }
.c-char .meta {
  background: var(--surface);
  border-top: 1px solid var(--line);
  padding: 16px 18px;
  position: relative;
  z-index: 3;
}
.c-char .meta .nm {
  font-family: var(--serif);
  font-size: 24px;
  font-style: italic;
  display: flex;
  align-items: baseline;
  gap: 7px;
  margin-bottom: 3px;
}
.c-char .meta .nm .hi {
  font-family: var(--hindi);
  font-size: 14px;
  color: var(--pink);
  font-style: normal;
}
.c-char .meta .role {
  font-size: 12.5px;
  color: var(--ink-soft);
}
.c-char .meta .age-pill {
  position: absolute;
  top: -14px; right: 16px;
  background: var(--ink);
  color: var(--surface);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.06em;
  padding: 5px 9px;
  border-radius: 100px;
  text-transform: uppercase;
  font-weight: 500;
}
.c-char[data-tone="pink"] .frame { background: var(--pink-soft); }
.c-char[data-tone="green"] .frame { background: var(--green-soft); }
.c-char[data-tone="yellow"] .frame { background: var(--yellow-soft); }
.c-char[data-tone="peacock"] .frame { background: var(--peacock-soft); }
.c-char[data-tone="purple"] .frame { background: var(--purple-soft); }
.c-char[data-tone="coral"] .frame { background: var(--coral-soft); }
.c-char[data-tone="saffron"] .frame { background: var(--saffron-soft); }

/* ============================================================
   WHY (problem) — dark, dramatic
   ============================================================ */
.c-why {
  background:
    radial-gradient(ellipse at 100% 0%, color-mix(in oklch, var(--coral) 22%, transparent) 0%, transparent 60%),
    var(--ink);
  color: var(--surface);
  border: 1px solid var(--ink);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: 30px 34px;
}
.c-why .cell-label { color: color-mix(in oklch, var(--surface) 55%, transparent); }
.c-why .cell-label .dot { background: var(--coral); }
.c-why h3 {
  font-family: var(--serif);
  color: var(--surface);
  font-size: clamp(30px, 3.4vw, 46px);
  font-style: italic;
  line-height: 1;
  margin-bottom: 12px;
}
.c-why h3 em { color: var(--coral); }
.c-why h3 .strike {
  text-decoration: line-through;
  color: var(--ink-mute);
  text-decoration-color: var(--coral);
  text-decoration-thickness: 2px;
}
.c-why p {
  color: color-mix(in oklch, var(--surface) 70%, transparent);
  font-size: 14.5px;
  max-width: 50ch;
  margin-bottom: 18px;
}
.c-why .why-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.c-why .why-stat .v {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(30px, 2.8vw, 40px);
  color: var(--coral);
  line-height: 1;
  margin-bottom: 4px;
  font-feature-settings: "tnum";
}
.c-why .why-stat .v sup {
  font-size: 0.42em;
  vertical-align: super;
  color: color-mix(in oklch, var(--surface) 70%, transparent);
  margin-left: 2px;
}
.c-why .why-stat .l {
  font-size: 11.5px;
  color: color-mix(in oklch, var(--surface) 60%, transparent);
  line-height: 1.35;
}

/* ============================================================
   SECTION SEPARATOR — editorial, scrubbed
   ============================================================ */
.sep {
  max-width: 1320px;
  margin: var(--s-9) auto var(--s-6);
  padding: 0 28px;
  display: flex;
  align-items: baseline;
  gap: 18px;
}
.sep h4 {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(32px, 3.6vw, 52px);
  font-weight: 400;
  letter-spacing: -0.022em;
  text-wrap: balance;
}
.sep h4 em { color: var(--pink); }
.sep .sep-line {
  flex: 1;
  height: 1px;
  background: var(--line-strong);
  align-self: center;
}
.sep .sep-pill {
  font-family: var(--mono);
  font-size: 11.5px;
  color: var(--ink-mute);
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

/* ============================================================
   CAST SHOWCASE — horizontal pinned scroll
   ============================================================ */
.cast-stage {
  position: relative;
  width: 100%;
  height: 100vh;
  overflow: hidden;
  background: linear-gradient(180deg, var(--bg), var(--bg-deep) 30%, var(--bg) 100%);
  margin-top: var(--s-7);
}
.cast-track {
  display: flex;
  align-items: center;
  height: 100%;
  padding-left: 28px;
  gap: 28px;
  will-change: transform;
}
.cast-stage .cast-intro {
  flex: 0 0 60vw;
  padding: 0 var(--s-7) 0 28px;
  max-width: 720px;
}
.cast-intro .eyebrow {
  font-family: var(--mono);
  font-size: 11.5px;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  color: var(--ink-mute);
  margin-bottom: var(--s-5);
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.cast-intro .eyebrow::before {
  content: "";
  width: 32px; height: 1px;
  background: var(--ink-mute);
}
.cast-intro h2 {
  font-family: var(--serif);
  font-size: clamp(56px, 8vw, 124px);
  font-weight: 400;
  line-height: 0.92;
  letter-spacing: -0.03em;
  margin-bottom: var(--s-5);
  text-wrap: balance;
}
.cast-intro h2 em { font-style: italic; color: var(--pink); }
.cast-intro p {
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink-soft);
  max-width: 50ch;
}

.cast-card {
  flex: 0 0 380px;
  height: 72vh;
  max-height: 640px;
  border-radius: var(--r-lg);
  border: 1px solid var(--line-strong);
  background: var(--surface);
  position: relative;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  transition: transform 0.4s var(--ease-out);
  box-shadow: 0 30px 60px -20px rgba(20,17,13,0.18);
}
.cast-card .cc-frame {
  flex: 1;
  background: var(--purple-soft);
  position: relative;
  display: flex;
  align-items: end;
  justify-content: center;
  overflow: hidden;
}
.cast-card .cc-frame::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: radial-gradient(circle at 1.5px 1.5px, color-mix(in oklch, var(--ink) 10%, transparent) 1px, transparent 1.5px);
  background-size: 16px 16px;
  pointer-events: none;
}
.cast-card .cc-frame img {
  height: 100%;
  width: auto;
  z-index: 2;
  position: relative;
  filter: drop-shadow(0 18px 32px rgba(20,17,13,0.30));
  transition: transform 0.55s var(--ease-out);
}
.cast-card:hover .cc-frame img { transform: translateY(-12px) scale(1.04); }
.cast-card .cc-meta {
  padding: 22px 24px 24px;
  background: var(--surface);
  border-top: 1px solid var(--line);
}
.cast-card .cc-meta .name {
  font-family: var(--serif);
  font-size: 32px;
  font-style: italic;
  letter-spacing: -0.018em;
  margin-bottom: 4px;
  display: flex;
  align-items: baseline;
  gap: 8px;
}
.cast-card .cc-meta .name .hi {
  font-family: var(--hindi);
  font-size: 16px;
  color: var(--pink);
  font-style: normal;
}
.cast-card .cc-meta .role {
  font-size: 13px;
  color: var(--ink-soft);
  margin-bottom: 12px;
}
.cast-card .cc-meta .quote {
  font-family: var(--serif);
  font-style: italic;
  font-size: 14.5px;
  color: var(--ink-soft);
  line-height: 1.4;
  border-left: 2px solid var(--line-strong);
  padding-left: 12px;
}
.cast-card[data-tone="pink"] .cc-frame    { background: var(--pink-soft); }
.cast-card[data-tone="yellow"] .cc-frame  { background: var(--yellow-soft); }
.cast-card[data-tone="green"] .cc-frame   { background: var(--green-soft); }
.cast-card[data-tone="purple"] .cc-frame  { background: var(--purple-soft); }
.cast-card[data-tone="peacock"] .cc-frame { background: var(--peacock-soft); }

.cast-stage .cast-end {
  flex: 0 0 30vw;
  display: flex;
  align-items: center;
  padding-right: 28px;
}
.cast-end .pad {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(28px, 3vw, 42px);
  color: var(--ink-soft);
  letter-spacing: -0.018em;
  max-width: 16ch;
  line-height: 1.1;
}
.cast-end .pad em { color: var(--pink); }

.cast-progress {
  position: absolute;
  bottom: 28px; left: 28px; right: 28px;
  height: 2px;
  background: var(--line);
  border-radius: 100px;
  overflow: hidden;
}
.cast-progress .bar {
  height: 100%;
  width: 0;
  background: var(--ink);
  border-radius: 100px;
  transition: width 0.05s linear;
}
/* mobile-only elements: hidden on desktop, shown via mobile media query */
.cast-stage .cast-mobile-intro,
.cast-stage .cast-dots {
  display: none;
}

@media (max-width: 880px) {
  .cast-stage {
    height: auto;
    min-height: auto;
    padding: var(--s-6) 0 var(--s-5);
    margin-top: var(--s-6);
  }

  /* mobile-only header — title sits ABOVE the carousel, full-width */
  .cast-stage .cast-mobile-intro {
    display: block;
    padding: 0 22px 22px;
  }
  .cast-stage .cast-mobile-intro .eyebrow {
    font-family: var(--mono);
    font-size: 11px;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    color: var(--ink-mute);
    margin-bottom: 12px;
    display: inline-flex;
    align-items: center;
    gap: 8px;
  }
  .cast-stage .cast-mobile-intro .eyebrow::before {
    content: "";
    width: 26px; height: 1px;
    background: var(--ink-mute);
  }
  .cast-stage .cast-mobile-intro h2 {
    font-family: var(--serif);
    font-size: clamp(44px, 12vw, 64px);
    font-weight: 400;
    line-height: 0.94;
    letter-spacing: -0.025em;
    margin-bottom: 12px;
    text-wrap: balance;
  }
  .cast-stage .cast-mobile-intro h2 em {
    font-style: italic;
    color: var(--pink);
  }
  .cast-stage .cast-mobile-intro p {
    font-size: 15px;
    line-height: 1.55;
    color: var(--ink-soft);
    max-width: 42ch;
  }

  /* in-track intro + end: hidden on mobile (replaced by header above) */
  .cast-stage .cast-track > .cast-intro,
  .cast-stage .cast-track > .cast-end {
    display: none;
  }

  /* track: horizontal scroll with snap, but auto-advances via JS */
  .cast-track {
    flex-direction: row;
    transform: none !important;
    overflow-x: auto;
    overflow-y: hidden;
    scroll-snap-type: x mandatory;
    scroll-padding-left: 22px;
    -webkit-overflow-scrolling: touch;
    scroll-behavior: smooth;
    padding: 8px 22px 16px;
    gap: 14px;
    scrollbar-width: none;
    align-items: stretch;
    height: auto;
  }
  .cast-track::-webkit-scrollbar { display: none; }

  /* cards: 85vw so a clear edge of the next card peeks in */
  .cast-card {
    flex: 0 0 85vw;
    height: auto;
    max-height: none;
    scroll-snap-align: start;
    transition: transform 0.5s var(--ease-out), opacity 0.4s ease;
  }
  .cast-card .cc-frame { aspect-ratio: 4 / 5; flex: none; }

  .cast-progress { display: none; }

  /* dot indicators — mobile-only */
  .cast-stage .cast-dots {
    display: flex;
    justify-content: center;
    gap: 7px;
    padding: 6px 22px 0;
  }
  .cast-stage .cast-dots .dot {
    width: 7px; height: 7px;
    border-radius: 50%;
    background: var(--ink-mute);
    opacity: 0.32;
    transition: opacity 0.3s ease, transform 0.3s var(--ease-out), background 0.3s ease;
  }
  .cast-stage .cast-dots .dot.active {
    background: var(--pink);
    opacity: 1;
    transform: scale(1.35);
  }
}

/* ============================================================
   PILLARS — stacking cards on scroll
   ============================================================ */
.pillars-stage {
  position: relative;
  max-width: 1320px;
  margin: 0 auto;
  padding: 0 28px var(--s-7);
}
.pillars-stage .pillar {
  position: sticky;
  margin-bottom: var(--s-5);
  background: var(--surface);
  border: 1px solid var(--line-strong);
  border-radius: var(--r-lg);
  padding: var(--s-7) var(--s-7);
  display: grid;
  grid-template-columns: 0.8fr 1.4fr;
  gap: var(--s-7);
  align-items: center;
  min-height: 62vh;
  box-shadow: 0 36px 70px -22px rgba(20,17,13,0.18);
  transition: transform 0.5s var(--ease-out);
  will-change: transform, opacity;
}
/* progressive top offsets — stack peeks 56px each = visible ledge of previous card */
.pillar:nth-child(1) {
  background: linear-gradient(135deg, var(--pink-soft), var(--surface));
  top: 90px;
}
.pillar:nth-child(2) {
  background: linear-gradient(135deg, var(--green-soft), var(--surface));
  top: 146px;
}
.pillar:nth-child(3) {
  background: linear-gradient(135deg, var(--peacock-soft), var(--surface));
  top: 202px;
}
.pillar:nth-child(4) {
  background: linear-gradient(135deg, var(--purple-soft), var(--surface));
  top: 258px;
}

.pillar .p-num {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(96px, 10vw, 180px);
  font-weight: 400;
  line-height: 0.85;
  letter-spacing: -0.04em;
  color: var(--pink);
  font-feature-settings: "tnum";
  opacity: 0.95;
}
/* alternate brand colors across the four pillars: pink → blue → pink → blue */
.pillars-stage .pillar:nth-child(2) .p-num { color: var(--blue); }
.pillars-stage .pillar:nth-child(4) .p-num { color: var(--blue); }
.pillar .p-content h3 {
  font-family: var(--serif);
  font-size: clamp(36px, 4.4vw, 64px);
  font-weight: 400;
  line-height: 0.98;
  letter-spacing: -0.026em;
  margin-bottom: var(--s-4);
  text-wrap: balance;
}
.pillar .p-content h3 em { font-style: italic; color: var(--pink); }
.pillar .p-content p {
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink-soft);
  max-width: 52ch;
  margin-bottom: var(--s-5);
}
.pillar .p-content .p-row {
  display: flex;
  gap: 24px;
  flex-wrap: wrap;
  align-items: center;
}
.pillar .p-content .p-meta {
  display: flex;
  gap: 18px;
  align-items: center;
}
.pillar .p-content .p-meta .pm {
  font-family: var(--mono);
  font-size: 12px;
  color: var(--ink-mute);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  display: inline-flex;
  align-items: center;
  gap: 6px;
}
.pillar .p-content .p-meta .pm .pmd {
  width: 5px; height: 5px;
  border-radius: 50%;
  background: var(--pink);
}

@media (max-width: 880px) {
  .pillars-stage .pillar { position: static; grid-template-columns: 1fr; min-height: auto; padding: var(--s-6); }
  .pillar .p-num { font-size: 96px; }
}

/* ============================================================
   YT / CONTENT cell
   ============================================================ */
.c-yt {
  background: linear-gradient(180deg, var(--pink-soft), var(--coral-soft));
  display: flex;
  flex-direction: column;
}
.c-yt .yt-thumb {
  flex: 1;
  background: var(--ink);
  border-radius: var(--r-sm);
  position: relative;
  margin-bottom: 14px;
  display: flex;
  align-items: end;
  justify-content: start;
  padding: 12px;
  overflow: hidden;
}
.c-yt .yt-thumb::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse at 30% 30%, color-mix(in oklch, var(--saffron) 35%, transparent) 0%, transparent 60%),
    linear-gradient(135deg, color-mix(in oklch, var(--pink-deep) 50%, transparent), color-mix(in oklch, var(--saffron) 50%, transparent));
}
.c-yt .yt-thumb::after {
  content: "▶";
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  width: 56px; height: 56px;
  background: rgba(20,17,13,0.78);
  color: var(--surface);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 18px;
  z-index: 3;
  border: 2.5px solid white;
  transition: transform 0.3s var(--ease-out), background 0.2s ease;
}
.c-yt:hover .yt-thumb::after {
  transform: translate(-50%, -50%) scale(1.1);
  background: var(--ink);
}
.c-yt .yt-thumb img {
  position: relative;
  z-index: 2;
  height: 100%;
  width: auto;
}
.c-yt .yt-thumb .duration {
  position: absolute;
  bottom: 10px; right: 10px;
  background: rgba(20,17,13,0.88);
  color: white;
  font-family: var(--mono);
  font-size: 10px;
  padding: 3px 7px;
  border-radius: 5px;
  z-index: 3;
  font-feature-settings: "tnum";
}

/* ============================================================
   SCHOOLS / SHOP cells
   ============================================================ */
.c-schools {
  background:
    linear-gradient(180deg,
      color-mix(in oklch, var(--peacock-soft) 95%, transparent) 0%,
      color-mix(in oklch, var(--peacock-soft) 75%, transparent) 28%,
      color-mix(in oklch, var(--peacock-soft) 30%, transparent) 60%,
      transparent 92%),
    url('assets/generated/schools-scene.jpg') center bottom / cover no-repeat,
    linear-gradient(135deg, var(--peacock-soft) 0%, var(--green-soft) 100%);
  border: 1px solid color-mix(in oklch, var(--peacock) 22%, transparent);
  position: relative;
}
.c-schools > * { position: relative; z-index: 2; }
.school-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  margin-top: 16px;
  margin-bottom: 18px;
}
.school-stat {
  padding: 12px 14px;
  background: color-mix(in oklch, white 60%, transparent);
  border: 1px solid color-mix(in oklch, var(--peacock) 18%, transparent);
  border-radius: 12px;
  backdrop-filter: blur(6px);
}
.school-stat .v {
  font-family: var(--serif);
  font-style: italic;
  font-size: 28px;
  color: var(--peacock);
  line-height: 1;
  margin-bottom: 3px;
  font-feature-settings: "tnum";
}
.school-stat .l { font-size: 11px; color: var(--ink-soft); line-height: 1.3; }

.c-shop {
  background:
    linear-gradient(180deg,
      color-mix(in oklch, var(--purple-soft) 94%, transparent) 0%,
      color-mix(in oklch, var(--purple-soft) 72%, transparent) 32%,
      color-mix(in oklch, var(--purple-soft) 28%, transparent) 64%,
      transparent 92%),
    url('assets/generated/shop-scene.jpg') center bottom / cover no-repeat,
    linear-gradient(135deg, var(--purple-soft), color-mix(in oklch, var(--purple) 8%, var(--surface)));
  position: relative;
}
.c-shop > * { position: relative; z-index: 2; }
.c-shop .shop-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 8px;
  margin-top: 12px;
}
.c-shop .shop-tile {
  aspect-ratio: 1;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: 12px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  font-size: 28px;
  gap: 4px;
  transition: transform 0.25s var(--ease-out-snap), box-shadow 0.25s var(--ease-out);
  cursor: pointer;
}
.c-shop .shop-tile:hover {
  transform: translateY(-4px) rotate(-3deg);
  box-shadow: 0 12px 24px -10px rgba(20,17,13,0.20);
}
.c-shop .shop-tile span {
  font-size: 9.5px;
  font-family: var(--mono);
  color: var(--ink-mute);
  text-transform: uppercase;
  letter-spacing: 0.05em;
}

/* ============================================================
   QUOTE cells
   ============================================================ */
.c-quote {
  background: var(--bg-deep);
  border: 1px solid var(--line);
  padding: 32px 34px;
  display: flex;
  flex-direction: column;
  position: relative;
}
.c-quote::before {
  content: "\201C";
  position: absolute;
  top: 8px; left: 24px;
  font-family: var(--serif);
  font-size: 96px;
  color: var(--pink);
  opacity: 0.18;
  line-height: 1;
  pointer-events: none;
  font-style: italic;
}
/* alternate the quote-mark watermark color across testimonials */
.c-quote:nth-of-type(even)::before { color: var(--blue); }
.c-quote:nth-of-type(even) q::before,
.c-quote:nth-of-type(even) q::after { color: var(--blue);
}
.c-quote q {
  font-family: var(--serif);
  font-size: clamp(20px, 1.9vw, 28px);
  font-style: italic;
  font-weight: 400;
  line-height: 1.32;
  color: var(--ink);
  display: block;
  margin-bottom: 18px;
  letter-spacing: -0.008em;
  position: relative;
  z-index: 1;
  text-wrap: pretty;
}
.c-quote q::before, .c-quote q::after { display: none; }
.c-quote .by { display: flex; align-items: center; gap: 12px; margin-top: auto; }
.c-quote .by .av {
  width: 36px; height: 36px;
  border-radius: 50%;
  background: var(--pink);
  border: 1.5px solid var(--ink);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: white;
  font-weight: 600;
  font-size: 14px;
  font-family: var(--sans);
}
.c-quote .by .av.green { background: var(--green); }
.c-quote .by .av.peacock { background: var(--peacock); }
.c-quote .by .av.saffron { background: var(--saffron); }
.c-quote .by .who { font-size: 13px; color: var(--ink-soft); line-height: 1.35; }
.c-quote .by .who b { color: var(--ink); display: block; font-weight: 600; }

/* ============================================================
   STORY / ABOUT — large editorial
   ============================================================ */
.c-story {
  background:
    radial-gradient(ellipse at 0% 0%, color-mix(in oklch, var(--yellow) 25%, transparent) 0%, transparent 50%),
    var(--surface);
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 36px;
  padding: 38px 42px;
}
.c-story .s-text h3 {
  font-size: clamp(36px, 4vw, 56px);
  margin-bottom: 18px;
  line-height: 1;
  letter-spacing: -0.025em;
}
.c-story .s-text p {
  font-size: 16px;
  margin-bottom: 14px;
  max-width: 44ch;
  line-height: 1.6;
}
.c-story .s-cast {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 10px;
  align-items: end;
  height: fit-content;
  align-self: center;
}
.c-story .s-cast .av-c {
  aspect-ratio: 1;
  border-radius: 50%;
  background: var(--pink-soft);
  border: 2.5px solid var(--ink);
  overflow: hidden;
  position: relative;
  display: flex;
  align-items: end;
  justify-content: center;
  transition: transform 0.32s var(--ease-out-snap);
  cursor: pointer;
}
.c-story .s-cast .av-c:hover {
  transform: translateY(-6px) scale(1.06);
  z-index: 2;
}
.c-story .s-cast .av-c::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: radial-gradient(circle at 1.2px 1.2px, color-mix(in oklch, var(--ink) 10%, transparent) 1px, transparent 1.4px);
  background-size: 10px 10px;
}
.c-story .s-cast .av-c img {
  height: 115%;
  width: auto;
  z-index: 2;
  position: relative;
  filter: drop-shadow(0 4px 8px rgba(20,17,13,0.25));
}
.c-story .s-cast .av-c[data-tone="yellow"]  { background: var(--yellow-soft); }
.c-story .s-cast .av-c[data-tone="green"]   { background: var(--green-soft); }
.c-story .s-cast .av-c[data-tone="purple"]  { background: var(--purple-soft); }
.c-story .s-cast .av-c[data-tone="peacock"] { background: var(--peacock-soft); }
.c-story .s-cast .av-c[data-tone="coral"]   { background: var(--coral-soft); }

/* ============================================================
   FAQ
   ============================================================ */
.c-faq {
  padding: 32px 36px;
  background: var(--surface);
}
.c-faq details {
  border-top: 1px solid var(--line);
  padding: 18px 0;
}
.c-faq details:last-of-type { border-bottom: 1px solid var(--line); }
.c-faq summary {
  display: flex;
  justify-content: space-between;
  align-items: center;
  cursor: pointer;
  font-family: var(--serif);
  font-size: clamp(18px, 1.6vw, 22px);
  font-weight: 400;
  letter-spacing: -0.008em;
  list-style: none;
  text-wrap: balance;
}
.c-faq summary::-webkit-details-marker { display: none; }
.c-faq summary::after {
  content: "+";
  font-family: var(--mono);
  font-size: 24px;
  color: var(--ink-mute);
  transition: transform 0.32s var(--ease-out), color 0.22s ease;
  flex-shrink: 0;
  margin-left: 16px;
}
.c-faq details[open] summary::after { transform: rotate(45deg); color: var(--pink); }
.c-faq details p {
  padding-top: 12px;
  font-size: 14.5px;
  color: var(--ink-soft);
  max-width: 62ch;
  line-height: 1.6;
}

/* ============================================================
   FINAL CTA — drenched
   ============================================================ */
.c-final {
  background:
    radial-gradient(ellipse at 90% 100%, color-mix(in oklch, var(--saffron) 28%, transparent) 0%, transparent 60%),
    radial-gradient(ellipse at 10% 0%, color-mix(in oklch, var(--pink) 22%, transparent) 0%, transparent 50%),
    var(--ink);
  color: var(--surface);
  border-color: var(--ink);
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  align-items: center;
  padding: 44px 48px;
  gap: 36px;
}
.c-final .f-text {
  font-family: var(--serif);
  font-size: clamp(28px, 3.4vw, 48px);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -0.022em;
  line-height: 1.05;
  text-wrap: balance;
}
.c-final .f-text em { color: var(--saffron); }
.c-final .f-actions {
  display: flex;
  gap: 10px;
  flex-shrink: 0;
  flex-wrap: wrap;
  justify-self: end;
}
.c-final .btn-light { background: var(--surface); color: var(--ink); }
.c-final .btn-light:hover { background: white; }

@media (max-width: 720px) {
  .c-final { grid-template-columns: 1fr; padding: 32px 28px; }
  .c-final .f-actions { justify-self: start; }
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 1100px) {
  .bento { grid-template-columns: repeat(8, 1fr); }
  .c-6x3, .c-12x1, .c-12x2, .c-12x3, .c-12x5 { grid-column: span 8; }
  .c-6x2 { grid-column: span 4; }
  .c-3x2 { grid-column: span 4; }
  .c-3x1 { grid-column: span 4; }
}
/* ============================================================
   MOBILE NAV — hamburger + fullscreen serif overlay
   (display:none on desktop, shown via mobile media query)
   ============================================================ */
/* hamburger button — pill with label + animated bars + pink dot */
.nav-toggle {
  display: none;
  align-items: center;
  gap: 10px;
  padding: 9px 16px 9px 12px;
  min-height: 44px;
  background: var(--ink);
  color: var(--surface);
  border: none;
  border-radius: 100px;
  position: relative;
  flex-shrink: 0;
  transition:
    background 0.22s var(--ease-out),
    transform 0.18s var(--ease-out),
    box-shadow 0.22s var(--ease-out);
  z-index: 95;
  cursor: pointer;
  font-family: var(--mono);
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  box-shadow: 0 8px 18px -8px rgba(20,17,13,0.35);
  z-index: 260;   /* sits above the open menu (250) so it stays tappable */
}
.nav-toggle:hover {
  background: var(--pink);
  transform: translateY(-1px);
  box-shadow: 0 12px 28px -8px color-mix(in oklch, var(--pink) 55%, transparent);
}
.nav-toggle.open {
  background: var(--surface);
  color: var(--ink);
  border: 1px solid var(--line-strong);
  box-shadow: 0 6px 14px -6px rgba(20,17,13,0.18);
}

/* when menu is open, hide overlapping fixed UI so menu reads cleanly */
body.menu-open .mobile-cta-bar {
  opacity: 0;
  pointer-events: none;
  transition: opacity 0.25s ease;
}
body.menu-open .nav {
  z-index: 240;   /* keep nav under menu but above page */
}

/* the bars block, anchored left of the label */
.nav-toggle .bars {
  width: 16px; height: 12px;
  position: relative;
  flex-shrink: 0;
}
.nav-toggle .bars::before,
.nav-toggle .bars::after,
.nav-toggle .bars > span {
  content: "";
  position: absolute;
  left: 0;
  width: 16px; height: 2px;
  background: currentColor;
  border-radius: 2px;
  transition: transform 0.36s var(--ease-out), opacity 0.18s ease, width 0.32s var(--ease-out);
}
.nav-toggle .bars::before { top: 0; }
.nav-toggle .bars > span  { top: 5px;  left: 0; display: block; width: 11px; }
.nav-toggle .bars::after  { bottom: 0; width: 14px; }
.nav-toggle:hover .bars > span { width: 16px; }
.nav-toggle:hover .bars::after { width: 16px; }
.nav-toggle.open .bars::before { transform: translateY(5px)  rotate(45deg);  width: 16px; }
.nav-toggle.open .bars::after  { transform: translateY(-5px) rotate(-45deg); width: 16px; }
.nav-toggle.open .bars > span  { opacity: 0; transform: translateX(-10px); }

/* "MENU" label — switches to "CLOSE" when open */
.nav-toggle .lbl-menu,
.nav-toggle .lbl-close {
  transition: opacity 0.18s ease, transform 0.22s var(--ease-out);
}
.nav-toggle .lbl-close {
  position: absolute;
  right: 16px;
  opacity: 0;
  transform: translateY(4px);
}
.nav-toggle.open .lbl-menu  { opacity: 0; transform: translateY(-4px); }
.nav-toggle.open .lbl-close { opacity: 1; transform: translateY(0); }

/* pink dot indicator for "new" content (always on for now) */
.nav-toggle::after {
  content: "";
  position: absolute;
  top: 6px; right: 6px;
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--saffron);
  border: 1.5px solid var(--ink);
  box-shadow: 0 0 0 0 color-mix(in oklch, var(--saffron) 60%, transparent);
}
.nav-toggle.open::after { display: none; }
@media (prefers-reduced-motion: no-preference) {
  .nav-toggle::after {
    animation: nav-dot-pulse 2.4s ease-out infinite;
  }
}
@keyframes nav-dot-pulse {
  0%, 100% { box-shadow: 0 0 0 0 color-mix(in oklch, var(--saffron) 50%, transparent); }
  50%      { box-shadow: 0 0 0 7px color-mix(in oklch, var(--saffron) 0%, transparent); }
}

/* mobile sticky bottom CTA */
.mobile-cta-bar {
  display: none;
  position: fixed;
  bottom: 0; left: 0; right: 0;
  z-index: 90;
  padding: 12px 16px calc(14px + env(safe-area-inset-bottom));
  background: color-mix(in oklch, var(--bg) 88%, transparent);
  backdrop-filter: blur(24px) saturate(1.4);
  -webkit-backdrop-filter: blur(24px) saturate(1.4);
  border-top: 1px solid var(--line-strong);
  gap: 12px;
  align-items: center;
  box-shadow: 0 -10px 30px -10px rgba(20,17,13,0.12);
}
.mobile-cta-bar .lbl {
  font-family: var(--serif);
  font-style: italic;
  font-size: 17px;
  color: var(--ink);
  flex: 1;
  letter-spacing: -0.005em;
  line-height: 1.15;
}
.mobile-cta-bar .lbl em { color: var(--pink); }
.mobile-cta-bar .lbl small {
  display: block;
  font-style: normal;
  font-family: var(--mono);
  font-size: 10px;
  color: var(--ink-mute);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  margin-top: 2px;
}
.mobile-cta-bar .btn {
  padding: 12px 18px;
  font-size: 13px;
  flex-shrink: 0;
}

/* ============================================================
   MOBILE — cooked, not collapsed
   ============================================================ */
@media (max-width: 720px) {

  /* === Nav: hamburger + serif overlay === */
  .nav-inner { padding: 12px 18px; gap: 10px; }
  .nav-brand { font-size: 19px; }
  .nav-brand .logo { width: 26px; height: 26px; }
  .nav-toggle { display: inline-flex; }
  .nav-cta { display: none; }
  .nav-links {
    display: flex !important;
    flex-direction: column;
    position: fixed;
    top: 0; left: 0; right: 0; bottom: 0;
    width: 100vw;
    width: 100dvw;
    height: 100vh;
    height: 100dvh;       /* dynamic viewport — handles mobile address bar correctly */
    min-height: 100vh;
    min-height: 100dvh;
    background:
      radial-gradient(ellipse at 100% 0%, color-mix(in oklch, var(--pink) 18%, transparent), transparent 55%),
      radial-gradient(ellipse at 0% 100%, color-mix(in oklch, var(--saffron) 22%, transparent), transparent 60%),
      radial-gradient(ellipse at 50% 50%, color-mix(in oklch, var(--bg-deep) 50%, transparent), transparent 70%),
      var(--bg);
    padding: calc(70px + env(safe-area-inset-top)) 24px calc(24px + env(safe-area-inset-bottom));
    z-index: 250;     /* above sticky bottom CTA bar */
    transform: translateY(-100%);
    transition: transform 0.55s var(--ease-out);
    gap: 0;
    overflow-x: hidden;   /* prevent peek image from creating horizontal scroll */
    overflow-y: auto;
    overscroll-behavior: contain;
    -webkit-overflow-scrolling: touch;
  }
  .nav-links.open { transform: translateY(0); }

  /* dotted halftone overlay for that JJW texture */
  .nav-links::before {
    content: "";
    position: absolute;
    inset: 0;
    background-image: radial-gradient(circle at 1.5px 1.5px, color-mix(in oklch, var(--ink) 8%, transparent) 1px, transparent 1.4px);
    background-size: 18px 18px;
    pointer-events: none;
    opacity: 0.55;
  }

  /* eyebrow */
  .nav-links .menu-eyebrow {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-family: var(--mono);
    font-size: 11px;
    text-transform: uppercase;
    letter-spacing: 0.08em;
    color: var(--ink-mute);
    margin-bottom: 18px;
    opacity: 0;
    transform: translateY(8px);
    transition: opacity 0.4s ease 0.15s, transform 0.5s var(--ease-out) 0.15s;
  }
  .nav-links.open .menu-eyebrow { opacity: 1; transform: translateY(0); }
  .nav-links .menu-eyebrow .dot {
    width: 7px; height: 7px;
    background: var(--pink);
    border-radius: 50%;
  }

  /* character peek (Jevika peeking from behind, top-right) */
  .nav-links .menu-peek {
    position: absolute;
    top: calc(48px + env(safe-area-inset-top));
    right: -50px;
    width: 200px;
    height: auto;
    z-index: 0;
    opacity: 0;
    transform: translateX(40px) translateY(-10px);
    transition: opacity 0.6s ease 0.25s, transform 0.7s var(--ease-out) 0.25s;
    filter: drop-shadow(0 14px 22px rgba(20,17,13,0.18));
    pointer-events: none;
  }
  .nav-links.open .menu-peek {
    opacity: 0.95;
    transform: translateX(0) translateY(0);
  }

  /* main menu links — number + title + Hindi sub */
  .nav-links .menu-link {
    display: grid;
    grid-template-columns: auto 1fr;
    grid-template-rows: auto auto;
    column-gap: 16px;
    align-items: baseline;
    padding: 16px 0;
    border-bottom: 1px solid color-mix(in oklch, var(--ink) 12%, transparent);
    color: var(--ink);
    border-radius: 0;
    background: transparent !important;
    line-height: 1;
    position: relative;
    z-index: 2;
    text-decoration: none;

    opacity: 0;
    transform: translateY(20px);
    transition: opacity 0.5s ease, transform 0.6s var(--ease-out), color 0.18s ease;
  }
  .nav-links.open .menu-link { opacity: 1; transform: translateY(0); }
  /* stagger each link */
  .nav-links.open .menu-link:nth-of-type(1) { transition-delay: 0.20s, 0.20s, 0s; }
  .nav-links.open .menu-link:nth-of-type(2) { transition-delay: 0.27s, 0.27s, 0s; }
  .nav-links.open .menu-link:nth-of-type(3) { transition-delay: 0.34s, 0.34s, 0s; }
  .nav-links.open .menu-link:nth-of-type(4) { transition-delay: 0.41s, 0.41s, 0s; }
  .nav-links.open .menu-link:nth-of-type(5) { transition-delay: 0.48s, 0.48s, 0s; }
  .nav-links.open .menu-link:nth-of-type(6) { transition-delay: 0.55s, 0.55s, 0s; }

  .nav-links .menu-link .num {
    font-family: var(--mono);
    font-size: 12px;
    font-weight: 500;
    color: var(--ink-mute);
    letter-spacing: 0.06em;
    grid-row: 1 / 3;
    align-self: center;
    transition: color 0.18s ease, transform 0.22s var(--ease-out);
  }
  .nav-links .menu-link .title {
    font-family: var(--serif);
    font-style: italic;
    font-size: clamp(40px, 11vw, 56px);
    font-weight: 400;
    letter-spacing: -0.022em;
    grid-column: 2;
  }
  .nav-links .menu-link .sub {
    font-family: var(--hindi);
    font-size: 14px;
    color: var(--pink);
    grid-column: 2;
    margin-top: 4px;
    line-height: 1;
  }

  /* hover/active states */
  .nav-links .menu-link:hover .num,
  .nav-links .menu-link:active .num { color: var(--pink); transform: translateX(2px); }
  .nav-links .menu-link:hover .title,
  .nav-links .menu-link:active .title { color: var(--pink); }

  /* bottom block */
  .nav-links .menu-bottom {
    margin-top: auto;
    padding-top: var(--s-6);
    display: flex;
    flex-direction: column;
    gap: 18px;
    position: relative;
    z-index: 2;
  }

  .nav-links .menu-cta {
    background: var(--ink) !important;
    color: var(--surface) !important;
    border-radius: 100px !important;
    border-bottom: none !important;
    padding: 16px 26px !important;
    font-family: var(--sans) !important;
    font-style: normal !important;
    font-size: 15px !important;
    font-weight: 600;
    letter-spacing: 0;
    text-align: center;
    align-self: stretch;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 10px;
    box-shadow: 0 14px 30px -10px rgba(20,17,13,0.4);
    transition: background 0.18s ease, transform 0.22s var(--ease-out);
  }
  .nav-links .menu-cta:hover {
    background: var(--pink) !important;
    transform: translateY(-2px);
  }

  .nav-links .menu-social {
    display: flex;
    gap: 10px;
    align-items: center;
  }
  .nav-links .menu-social .ms {
    width: 42px; height: 42px;
    border-radius: 50%;
    background: var(--surface);
    border: 1px solid var(--line-strong);
    color: var(--ink-soft);
    display: inline-flex;
    align-items: center;
    justify-content: center;
    transition: background 0.18s ease, color 0.18s ease, transform 0.22s var(--ease-out), border-color 0.18s ease;
    border-bottom: 1px solid var(--line-strong) !important;
  }
  .nav-links .menu-social .ms svg { width: 18px; height: 18px; }
  .nav-links .menu-social .ms:hover {
    background: var(--ink);
    color: var(--surface);
    transform: translateY(-2px);
    border-color: var(--ink);
  }

  .nav-links .menu-foot {
    font-family: var(--mono);
    font-size: 10.5px;
    color: var(--ink-mute);
    letter-spacing: 0.05em;
    text-transform: uppercase;
    border: none !important;
    pointer-events: none;
    line-height: 1.4;
  }
  .nav-links .menu-foot em {
    font-family: var(--serif);
    font-style: italic;
    font-size: 12px;
    color: var(--ink);
    text-transform: none;
    letter-spacing: 0;
  }

  /* === Hero — character ABOVE, character is the entry === */
  .hero {
    grid-template-columns: 1fr;
    grid-template-rows: auto auto;
    padding: 24px 20px 32px;
    min-height: auto;
    gap: 16px;
  }
  .hero-squad {
    display: block !important;
    position: relative;
    height: 320px;
    min-height: 320px;
    order: 1;
    margin-bottom: 4px;
  }
  /* mobile squad: tighter, lower heights, anchored to bottom of the box */
  .hero-squad .hs-jevika { height: 75%; }
  .hero-squad .hs-joy    { height: 64%; right: 8%; }
  .hero-squad .hs-pinki  { height: 50%; left: 8%; }
  .hero-squad .hs-minku  { height: 48%; top: 6%; right: 24%; }
  .hero-squad .hs-brutus { height: 50%; left: 20%; }

  .hero-squad::before { inset: 18% 8% 4% 8%; filter: blur(28px); }
  .hero-squad .float-chip {
    font-size: 10px;
    padding: 6px 11px 6px 9px;
    gap: 6px;
  }
  .hero-squad .float-chip.f1 { top: 6%;  left: 0; }
  .hero-squad .float-chip.f2 { top: 30%; right: 0; }
  .hero-squad .float-chip.f3 { bottom: 16%; left: 4%; }
  .hero-text { order: 2; }
  .hero-tag {
    margin-bottom: 14px;
    padding: 5px 12px 5px 8px;
    font-size: 10.5px;
  }
  .hero-mark { font-size: 18px; margin-bottom: 10px; }
  .hero-headline {
    font-size: clamp(40px, 11.5vw, 64px);
    max-width: 100%;
    line-height: 0.95;
    letter-spacing: -0.028em;
    margin-bottom: 16px;
  }
  .hero-headline .stretch {
    font-size: 0.42em;
    margin-top: 10px;
    max-width: 100%;
  }
  .hero-sub { font-size: 16px; margin-bottom: 20px; }
  .hero-row { gap: 8px; }
  .hero-row .btn {
    flex: 1;
    justify-content: center;
    padding: 14px 16px;
    min-height: 48px;
  }
  .hero-trust {
    margin-top: 18px;
    font-size: 11px;
    gap: 8px;
  }

  /* === Marquee bigger on mobile === */
  .marquee { padding: 18px 0; }
  .marquee-track { gap: var(--s-5); }
  .marquee-item { font-size: clamp(28px, 7.5vw, 36px); }
  .marquee-item .l { font-size: 11px; }
  .marquee-item .star { width: 7px; height: 7px; margin: 0 var(--s-3); }

  /* === Statement === */
  .statement { padding: 56px 20px; margin: 24px auto; }
  .statement h2 { font-size: clamp(40px, 11vw, 60px); }
  .statement .meta {
    margin-top: var(--s-5);
    flex-direction: column;
    gap: 8px;
    align-items: flex-start;
  }

  /* === Bento — base mobile === */
  .bento {
    grid-template-columns: 1fr;
    grid-auto-rows: auto;
    padding: 32px 20px 24px;
    gap: 12px;
  }
  .cell {
    min-height: 0;
    padding: 24px;
  }
  .c-6x3, .c-6x2, .c-3x2, .c-3x1,
  .c-12x1, .c-12x2, .c-12x3, .c-12x5 {
    grid-column: span 1; grid-row: auto;
  }

  /* === Feature cell — character BELOW headline, framed === */
  .c-feature {
    grid-template-columns: 1fr;
    padding: 28px 24px 0;
    gap: 0;
  }
  .c-feature .f-text { padding-bottom: 8px; }
  .c-feature h2 { font-size: clamp(28px, 7.5vw, 36px); }
  .c-feature p { font-size: 14px; }
  .c-feature .f-img {
    height: 220px;
    margin-top: 12px;
    align-items: end;
  }
  .c-feature .f-img img {
    height: 105%;
    margin-bottom: 0;
    transform: none !important;
  }

  /* === Stats — pair them in 2 columns, not stacked === */
  .bento { /* enable subgrid via column trick */ }
  .c-stat {
    grid-column: span 1;
    min-height: 130px;
    padding: 18px 22px;
  }
  /* force the two stat cells to share a row on mobile */
  .c-stat:nth-of-type(1) { grid-column: 1 / span 1; }
  /* alternative: use a wrapper, but leaving it simple */
  .c-stat .stat-v { font-size: clamp(40px, 11vw, 56px); }
  .c-stat .stat-l { font-size: 12px; }

  /* === App cell — SHOW the phone, this is the proof === */
  .c-app {
    grid-template-columns: 1fr;
    padding: 28px 24px 0;
    gap: 16px;
  }
  .c-app-text h3 { font-size: clamp(24px, 6.5vw, 30px); }
  .c-app-phone {
    height: 360px;
    padding-top: 0;
  }
  .phone-shell {
    display: block !important;
    margin: 0 auto -36px;
    width: 200px;
    height: 380px;
    transform: none !important;
  }

  /* === Why cell === */
  .c-why { padding: 26px 24px; }
  .c-why h3 { font-size: clamp(26px, 6.8vw, 34px); }
  .c-why .why-stats {
    grid-template-columns: 1fr;
    gap: 14px;
  }
  .c-why .why-stat {
    display: flex;
    align-items: baseline;
    gap: 14px;
  }
  .c-why .why-stat .v {
    font-size: clamp(36px, 10vw, 48px);
    flex-shrink: 0;
    min-width: 110px;
  }
  .c-why .why-stat .l { flex: 1; font-size: 12.5px; }

  /* === Quote cells === */
  .c-quote { padding: 26px 28px; }
  .c-quote q { font-size: clamp(18px, 4.6vw, 22px); }

  /* === Pillars — full-bleed cards, no sticky === */
  .pillars-stage { padding: 0 20px; }
  .pillars-stage .pillar {
    position: static !important;
    top: auto !important;
    grid-template-columns: 1fr;
    padding: 32px 26px 32px;
    margin-bottom: 12px;
    min-height: auto;
    gap: 0;
    transform: none !important;
    opacity: 1 !important;
    scale: 1 !important;
  }
  .pillar .p-num {
    font-size: clamp(80px, 22vw, 120px);
    line-height: 0.85;
    margin-bottom: 8px;
    align-self: start;
  }
  .pillar .p-content h3 { font-size: clamp(32px, 8.5vw, 44px); }
  .pillar .p-content p { font-size: 15px; }
  .pillar .p-content .p-row {
    flex-direction: column;
    align-items: flex-start;
    gap: 14px;
  }
  .pillar .p-content .p-meta { gap: 14px; flex-wrap: wrap; }

  /* === Schools / Shop === */
  .c-schools, .c-shop { padding: 26px 24px; }
  .c-schools h3, .c-shop h3 { font-size: clamp(24px, 6.5vw, 30px); }
  .school-row { grid-template-columns: 1fr 1fr; gap: 8px; }
  .school-stat { padding: 10px 12px; }
  .school-stat .v { font-size: 24px; }
  .c-shop .shop-row { grid-template-columns: repeat(3, 1fr); gap: 8px; }
  .c-shop .shop-tile { font-size: 24px; }
  .c-shop .shop-tile span { font-size: 8.5px; }

  /* === Story === */
  .c-story {
    grid-template-columns: 1fr;
    padding: 28px 24px;
    gap: 24px;
  }
  .c-story .s-text h3 { font-size: clamp(28px, 7.5vw, 38px); }
  .c-story .s-text p { font-size: 15px; }
  .c-story .s-cast {
    grid-template-columns: repeat(5, 1fr);
    gap: 6px;
  }
  .c-story .s-cast .av-c { border-width: 2px; }

  /* === FAQ === */
  .c-faq { padding: 24px 22px 8px; }
  .c-faq summary {
    font-size: clamp(16px, 4.4vw, 19px);
    padding-right: 12px;
    line-height: 1.25;
  }
  .c-faq details p { font-size: 14px; }

  /* === Final CTA === */
  .c-final {
    grid-template-columns: 1fr;
    padding: 32px 28px;
    gap: 22px;
  }
  .c-final .f-text { font-size: clamp(26px, 7vw, 34px); }
  .c-final .f-actions {
    width: 100%;
    flex-direction: column;
  }
  .c-final .f-actions .btn {
    width: 100%;
    justify-content: center;
    min-height: 48px;
  }

  /* === Sep + section headers === */
  .sep {
    margin: 56px auto 16px;
    padding: 0 20px;
    flex-wrap: wrap;
  }
  .sep h4 { font-size: clamp(28px, 7.5vw, 38px); width: 100%; }
  .sep .sep-line { display: none; }
  .sep .sep-pill { font-size: 10.5px; }

  /* === Cast section, mobile-specific extras (post-880px overrides) === */
  .cast-card { box-shadow: 0 18px 40px -18px rgba(20,17,13,0.20); }
  .cast-card .cc-meta { padding: 18px 20px 22px; }
  .cast-card .cc-meta .name { font-size: 26px; }
  .cast-card .cc-meta .quote { font-size: 13px; }

  /* === Mobile sticky CTA bar === */
  .mobile-cta-bar { display: flex; }
  body { padding-bottom: 80px; }   /* clearance for sticky CTA */
  footer { padding-bottom: 100px; }

  /* footer */
  footer { padding-top: 48px; padding-left: 20px; padding-right: 20px; }
  footer .f-inner { gap: 28px; grid-template-columns: 1fr 1fr; }
  footer .f-bottom { flex-direction: column; gap: 8px; }
}

/* ============================================================
   SMALLEST PHONES — sub-380px optimization
   ============================================================ */
@media (max-width: 380px) {
  .hero-headline { font-size: 38px; }
  .marquee-item { font-size: 26px; }
  .statement h2 { font-size: 38px; }
  .pillar .p-num { font-size: 72px; }
  .c-shop .shop-row { grid-template-columns: repeat(2, 1fr); }
}

/* ============================================================
   FOOTER
   ============================================================ */
footer {
  border-top: 1px solid var(--line-strong);
  padding: var(--s-8) 28px var(--s-6);
  background: var(--bg-deep);
  margin-top: var(--s-7);
}
footer .f-inner {
  max-width: 1320px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 48px;
}
footer .f-brand .f-logo {
  font-family: var(--serif);
  font-style: italic;
  font-size: 26px;
  margin-bottom: 12px;
  display: flex;
  align-items: center;
  gap: 12px;
}
footer .f-brand .f-logo .l-mark {
  width: 28px; height: 28px;
  border-radius: 8px;
  background:
    radial-gradient(circle at 30% 30%, var(--saffron) 0%, transparent 55%),
    linear-gradient(135deg, var(--pink), var(--coral));
}
footer .f-brand p {
  font-size: 14px;
  color: var(--ink-soft);
  max-width: 38ch;
  line-height: 1.6;
}
footer h6 {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.07em;
  color: var(--ink-mute);
  text-transform: uppercase;
  margin-bottom: 14px;
  font-weight: 500;
}
footer ul { list-style: none; }
footer li { margin-bottom: 8px; }
footer a {
  font-size: 14px;
  color: var(--ink);
  border-bottom: 1px solid transparent;
  transition: border-color 0.18s ease, color 0.18s ease;
}
footer a:hover { border-bottom-color: var(--pink); color: var(--pink); }
footer .f-bottom {
  max-width: 1320px;
  margin: var(--s-7) auto 0;
  padding-top: 24px;
  border-top: 1px solid var(--line);
  font-family: var(--mono);
  font-size: 11.5px;
  color: var(--ink-mute);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 16px;
  letter-spacing: 0.02em;
}
@media (max-width: 720px) {
  footer .f-inner { grid-template-columns: 1fr 1fr; gap: 32px; }
}

/* ============================================================
   GIANT BRAND STATEMENT — between sections
   ============================================================ */
.statement {
  max-width: 1320px;
  margin: var(--s-7) auto;
  padding: var(--s-5) 28px;
  position: relative;
}
.statement h2 {
  font-family: var(--serif);
  font-size: clamp(48px, 7.5vw, 124px);
  font-weight: 400;
  line-height: 0.92;
  letter-spacing: -0.032em;
  color: var(--ink);
  text-wrap: balance;
}
.statement h2 em { font-style: italic; color: var(--pink); }
.statement h2 .word {
  display: inline-block;
  opacity: 0.18;
  transition: opacity 0.4s var(--ease-out);
}
.statement h2 .word.on { opacity: 1; }
.statement .meta {
  margin-top: var(--s-6);
  display: flex;
  gap: 20px;
  flex-wrap: wrap;
  font-family: var(--mono);
  font-size: 12px;
  color: var(--ink-mute);
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.statement .meta .m-item { display: inline-flex; align-items: center; gap: 8px; }
.statement .meta .m-item::before {
  content: "";
  width: 6px; height: 6px;
  background: var(--pink);
  border-radius: 50%;
}

/* ============================================================
   BRAND STORY brief cell — on home page, links to /brand-story.html
   ============================================================ */
.c-brandstory {
  background:
    radial-gradient(ellipse at 0% 0%, color-mix(in oklch, var(--saffron) 16%, transparent), transparent 55%),
    radial-gradient(ellipse at 100% 100%, color-mix(in oklch, var(--pink) 10%, transparent), transparent 60%),
    var(--surface);
  display: grid;
  grid-template-columns: 1.15fr 1fr;
  gap: 36px;
  padding: 44px 48px;
  overflow: hidden;
  align-items: center;
}
.c-brandstory .bs-text {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  z-index: 2;
}
.c-brandstory h3 {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(30px, 3.2vw, 44px);
  font-weight: 400;
  line-height: 1.08;
  letter-spacing: -0.022em;
  margin-bottom: var(--s-4);
  text-wrap: balance;
  color: var(--ink);
}
.c-brandstory h3 em { color: var(--pink); font-style: italic; }
.c-brandstory p {
  font-family: var(--serif);
  font-size: clamp(15px, 1.2vw, 18px);
  line-height: 1.65;
  color: var(--ink-soft);
  margin-bottom: var(--s-5);
  text-wrap: pretty;
  max-width: 52ch;
}
.c-brandstory p em { color: var(--pink); font-style: italic; }
.c-brandstory p strong { font-weight: 600; color: var(--ink); }
.c-brandstory .bs-photo-wrap {
  height: 100%;
  min-height: 280px;
  border-radius: var(--r);
  overflow: hidden;
  box-shadow: 0 28px 60px -22px rgba(20,17,13, 0.24);
}
.c-brandstory .bs-photo-wrap img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

@media (max-width: 720px) {
  .c-brandstory {
    grid-template-columns: 1fr;
    gap: 24px;
    padding: 32px 28px;
  }
  .c-brandstory .bs-photo-wrap {
    aspect-ratio: 4 / 3;
    height: auto;
    min-height: 0;
    order: 2;
  }
  .c-brandstory .bs-text { order: 1; }
  .c-brandstory h3 { font-size: clamp(26px, 7vw, 36px); }
}